Lindsey Hofstra

“I've worked with Lindsey in multiple roles and when an opportunity arose to hire her full time into my organization I took it without hesitation. Lindsey is well versed in 0-1 product design as well as thoughtful iteration once products are in market. Her ability to breakdown the big picture of a new product into manageable components that satisfy both the business and developers is a super power you need on any new product launch. Beyond getting to launch, Lindsey's ability to dig into the detail on a particular feature and research the possibilities before synthesizing the best way forward will save you a lot of heartahce come development and user interaction down the line. I highly recommend both her work and character and believe any team would be lucky to have her on their mission.”

Alexander Tapper

Product & Technology Leader

“I had the pleasure of working with Lindsey Hofstra across multiple projects and clients (mostly with me leading engineering teams for which she supplied designs).

Here's the key thing you need to know: you'll love working with her, just like all of us have.

• She adapts quickly to the lingo, regardless of domain (I personally worked with her across multiple industries).
• She matches her work to what you already have. I've seen her easily adapt to the design language a client already has in place. I've seen her gently introduce willing clients to better practices and modern affordances expected by today's users without disrupting their existing designs. And lest you think she needs others' work to build on, I've also seen her knock it out of the park with greenfield designs for new products.
• She isn't a prima donna. She's honest about the compromises inherent in any design work, but she also knows how to argue the merits of her work and when it makes sense to do so. She always responds to questions with patience and empathy, and if she ever took offense at the inevitable criticisms that any designer will face in their career, I never saw it.
• She teaches those around her and isn't “precious” about owning the design. She lives the idea that “the product is better when everyone owns it”, and took the time to make sure that the developers, QA testers, and others who work downstream from her understand the “why” of her designs so that they are equipped to suggest alternatives, challenge assumptions, or identify gaps.
• She does her research, she solicits feedback, she takes the initiative to find solutions, and she's realistic about how much she can accomplish. She routinely underpromises and overdelivers.

As I said at the start, I worked with Lindsey across multiple projects and clients over multiple years. The fact that we kept bringing her in, time and again, should be evidence that we could always count on Lindsey to deliver.”

Brad Sattem

Senior Engineering Manager

“Lindsey is a conscientious, dedicated, empathetic, and fun designer. I had the privilege of working with her on over a dozen projects for nearly 3 years. What strikes me most about Lindsey is her ability to calmly navigate complex and novel problem landscapes whether in a deep dive for a screen design, or in a group workshop with ideas flying around. She has a skilled multidisciplinary approach, whether it involves product strategy, user research, UX flows, or UI visual design. Lindsey always asks great questions and is quick to learn new specialities from client subject matter experts. Finally, Lindsey is aces at translating design needs for developers, and helping them understand the UX goals of the products. A+++ would work with again.”

Tim Scott

Head of Product Strategy & Design

“Lindsey is one of those rare designers who leads with both heart and insight. She brings a quiet strength to her work. She is thoughtful in her approach, humble in her process, and always grounded in kindness and curiosity. I had the chance to collaborate closely with Lindsey, and I was always impressed by her willingness to dive into new systems and tools, always eager to learn and improve. Her designs are never just visually polished; they’re intentional, well-reasoned, and rooted in a deep understanding of the problem at hand.

One standout moment was when Lindsey took on a particularly complex problem no one had quite been able to solve. She not only made sense of it, but came up with a solution no one else had considered. We ran with it, and the response from our users was overwhelmingly positive. It was one of those moments where intentional, innovative design changed everything.

Lindsey makes every team she’s a part of better, and I’d recommend her without hesitation.”

Andrew Parker

Product Owner at Big Dog Technology

“Lindsey's ability to add value and poise to a project across it's entire life cycle makes her a hotshot in the Product Design and UX world. She excels at interacting with key stakeholders and users to understand a company's vision for a product at a deep level, then creating a product that fulfills and extends that vision in a robust way from concept to development. Her work is creative, wide-reaching, and user-focused. In the detailed design phase her mockups and prototypes are visually stunning and her coverage of key workflows thorough. The features she designs meet users' needs, accomplish business goals, and exceed everyone's expectations. She has tried and true processes for working with development teams to determine technical feasibility, communicate designs, troubleshoot questions that arise, and review completed work at just the right moment so that the end result is polished and complete and the process is efficient. As a team member she is conscientious, hardworking, tactful, and a joy to work alongside!

I have seen her excel in an extensive variety of project environment, but she has special skill in meeting the unique demands of startups. She targets the highest impact areas, delivers work on time and on budget, and is unbelievably flexible to roll with whatever pivots are needed as the project unfolds. Her creative problem solving skills and attention to detail are a huge asset to projects that need to move quickly and find their niche in the landscape. I unreservedly recommend Lindsey to any team!

Relationship Background: Lindsey and I worked together as independent contractors on an extensive list of custom software projects over the span of 5 years. I initially trained her, then we worked together on several highly complex projects, then I supervised her as stepped into a lead design role on projects of her own. I would work with Lindsey again in a heartbeat if the chance arose!”

Amy Hamm

UX & Product Designer

“Lindsey Hofstra is a thoughtful, strategic product designer who brought vision, clarity, and high standards to EOS Worldwide. Initially a contractor, she quickly proved indispensable and joined us full-time — helping shape our user experience, including AI-driven features.

Lindsey is collaborative, proactive, and exceptional at turning user insight into action. Her work directly improved how EOS Implementers and business owners engage with our platform. She embodies our Core Values — humbly confident, help first, do the right thing — and I recommend her without hesitation.”

Kelly Knight

Integrator & President @ EOS Worldwide | Co-author of People: Dare to Build an Intentional Culture

“Lindsey Hofstra is a sharp, resourceful designer who made a real impact on EOS One, the product we worked on together. Originally consulting with us, it was clear that when the opportunity arose, we needed to bring Lindsey on full time as she consistently brought speed, clarity, and creative problem-solving to our work.

Lindsey has a knack for digging deep into research and translating it not only into smart, highly usable design, but also providing the data behind what she’s put forward. She played a key role in shaping the presentation of our tool’s AI bot and other AI-integrated features, helping make complex functionality feel approachable and intuitive. She also picked up new tools and skills quickly: from leveraging Pendo to using a custom AI bot to generate marketing sequences.

She worked just as well independently as she did with a team, and was always willing to help write user stories and act as a key stakeholder to provide feedback on priorities, in addition to her primary role as Senior Product Designer. And as our department briefly shifted toward a more marketing-focused direction, Lindsey regularly came to us with fresh, inventive ideas to help get the word out about EOS One. I greatly appreciated her proactive energy and perseverance.

If you’re looking for someone who’s curious, fast-moving, and deeply committed to the work then look no further!”

Julie Read

Past Director of Product Management at EOS

“Lindsey is a remarkable designer and coworker. She has the rare combination of top-notch technical skill, strong intuition and professionalism when working with clients, and the ability to mesh well with any team dynamic. As a project manager, I was always thrilled when Lindsey was assigned, as I knew it was a guarantee she would meet deadlines and design software that truly solves problems. She is a strong asset to any firm that needs her.”

Andrew Gibson

Assistant Vice President & Chief of Staff (IT Management Office) at Frost Bank

“I've had the pleasure of working with Lindsey on multiple projects. Lindsey is a great designer and team player who is easy to work with. She works to understand both the business requirements as well as technical limitations when creating designs and makes sure to consult both sides. She's very detail oriented and will make sure to call out any inconsistencies in her design reviews. She'd be a great asset to any team and I'd gladly work with her anytime.”

Austin Elsik

Software Developer at Frogslayer

“I had the pleasure of working with Lindsey on a couple of projects, where she brought remarkable skill and thoughtfulness to her role as a product designer. Her designs were always clear, consistent, and detailed, making my experience as a developer very smooth.

Lindsey is detail-oriented, collaborative, and professional. I particularly appreciated how available she was for questions and how thoughtful her feedback was on my development work. She consistently aimed to create the best possible experience for users, which was evident in every mockup and user story that she created.

In addition to her skills as a product designer, she is also just a great person to have on your team. She is kind, supportive, and always willing to contribute where needed. Working with Lindsey was genuinely a positive experience and any team would be lucky to have her!”

Emory Dexter

Software Developer

“Working with Lindsey has been an absolute joy. She has an exceptional talent for diving deep into research to understand user needs and bring them to life in her designs. Her eye for detail and dedication to the customer experience are second to none, and she’s always ready to step up and support the team in any way she can. Lindsey’s commitment to both her team and the company is truly inspiring. She’s the kind of teammate who not only does incredible work but also lifts everyone around her to do their best.”

Hannah Wilson

Director of Product Management

“I had the pleasure of managing Lindsey on the EOS One product design team at EOS, and she quickly proved to be one of the most thoughtful and talented designers I’ve worked with. Her attention to detail, user-first mindset, and strong collaboration skills made her an invaluable part of the team.

She played a key role in shaping product strategy by applying user-centered design principles and using data to guide her decisions. Whether she was conducting user interviews, running usability tests, or researching competitor offerings and user requests, she always brought sharp insights to the table that helped us build a better product.

Lindsey takes initiative in every aspect of her work, consistently going the extra mile to ensure our designs were rooted in real user needs. She’s skilled in Figma and other modern UX/UI tools, and uses them effectively to create thoughtful, intuitive experiences that align with both user expectations and business goals.

She is also incredibly receptive to feedback and uses it as a tool to enhance the user experience, never taking it personally and always focused on the best outcome. She helped facilitate design critiques and cross-functional workshops that not only improved our product but also fostered stronger alignment and consistency across teams.

Her work contributed directly to the success of EOS One, driving improvements in user engagement, onboarding, and NPS. Any team would be lucky to have her!”

Heather Juneau

Product Design Lead

“Working with Lindsey was an absolute pleasure. She first joined EOS One as a contractor through Frogslayer during a fast-paced, high-stakes initiative, and it was immediately clear she was someone special. Lindsey not only jumped into the “Run to April” campaign with confidence and clarity, but also made such a strong impact that she was brought on full time. It was a no-brainer.

Lindsey has a remarkable ability to dive deep into user research and extract insights that actually influence product decisions. Her work never felt surface-level; it was rooted in what users truly needed, and she made it easy for the rest of us to align behind her findings. On top of that, her turnaround time for designs and screen updates was lightning-fast without ever compromising quality.

Even during the busiest sprints, Lindsey remained thoughtful, collaborative, and easy to work with. She brought a grounded, solutions-focused energy to every conversation and made cross-functional work feel seamless.

I’d gladly work with Lindsey again in a heartbeat—any team would be lucky to have her sharp mind, quick execution, and all-around great vibe.”

Starasia Marson

Writer & Product Owner

“I’ve worked with Lindsey on multiple products and have done many professional development events with her as well. It was a joy having her on my team.

As a senior product designer, she brings a unique combination of creativity and equanimity to any project. She can think outside the box and brainstorm solutions like a pro, but also then communicate and sell the design solutions to stakeholders with a level of confidence and composure I aspire to. She is such a thoughtful human and designer. I would jump at the chance to work with her again!”

Madeleine Brooks

Product Designer